Áèëåò ¹5.

Publicist Style.

The publicist sty/e of language båñàmå discernible as à separate style in the middle of the 18th century. Unlike other styles, the publicist style has à spoken variety, namely, the oratorical sub sty/e. The development of radio and television has brought into being another new spoken variety namely, the radio and TV coòeïtary. The other two sub styles àãå the essay (moral, philosophical, literary) and journa1istic articles (political, social, and economic) in newspapers, journals and magazines.

The general aim of publicist style is to exert constant and deep influence on public opinion, to convince the reader or the listener that the interpretation given by the writer or the speaker is the only correct one and to force him to accept the point of view ex­pressed in the speech, essay or arti­cle not merely through logical argumentation but through emotional appeal as well. This brain-washing action is most effective in oratory, for the most powerful instrument of persuasion, the human voice, is brought into play.

Publicist style in general is characterized by the following features:

1. Coherent and logical syntactical structure of the text;

2. Expanded system of connectives;

Ç. Careful paragraphing;

4. Ample use of the words with emotive meaning;

5. Wide use of imagery, but the stylistic devices used in publicist style àãå not fresh and genu­ine.

6. Brevity of expression. In essays brevity sometimes be­comes epigrammatic.